Beyond their cultural, entertainment and direct economic value, the creative industries (CIs) serve as crucial catalysts for economic and social innovation. Indeed, CIs have the potential to develop edutainment content and experiences that can increase awareness and engagement around specific social challenges. Furthermore, emerging creative technologies can amplify the impact of these platforms, while creating new opportunities for generating market value. Therefore, this project will investigate the industrial side of the phenomenon and provides insights into the differences between subsidized and non-subsidized sectors of creative industries.
Beyond their cultural, entertainment and direct economic value, the creative industries (CIs) serve as crucial catalysts for economic and social innovation. Indeed, CIs have the potential to develop edutainment content and experiences that can increase awareness and engagement around specific social challenges. Furthermore, emerging creative technologies can amplify the impact of these platforms, while creating new opportunities for generating market value. Therefore, this project will investigate the industrial side of the phenomenon and provides insights into the differences between subsidized and non-subsidized sectors of creative industries.